Here's the real story about the origin of Luchador. My longest term employee (a warehouse manager who has worked for me for ten years, since he was twenty-one), came into my office and said, "My friends and I usually drink beer whenever we watch the Lakers, but now we're drinking wine. Why don't you make a wine for us?" How do you want it? “Big.” How much do you want to pay?  “About $15.00 bucks.” So I made it. Even though it doesn’t say it on the label, Luchador is a classic, regional Barossa Shiraz. It's the baby brother of Chris Ringland CR.

For those of you who don't know, a Luchador (think matador, one who fights bulls) is a wrestler in Mexico. I'm not sure what inspired me to put a Luchador on a Barossa Valley Australian Shiraz label, but I did. I love it. The label is designed by a very cool team of designers called Morning Breath, who are well known for their CD design for artists like Stone Roses, Eminem, and Jay-Z.  As it says on the label, "This wine will body-slam your tongue."

A Mexican friend of mine took a bottle to a family party of about 200 in East Los Angeles and someone commented, “I’ve never seen a wine with Hispanic appeal before." I love it when stuff like this happens. Good is good and appeals all over, just like Bitch and the Roogle.